The mission began with Caroline, a massage therapist and outdoor enthusiast who, after working in emergency care on an ambulance, had the vision to create a product that would harness nature's power to heal. She first developed what was to become All Good Goop healing balm in 1997 on a northern California organic family farm where she lived and worked, initially using her product for herself when rock climbing and farming. Soon she was giving away her balm to family and friends and was humbled by their response. Anyone who tried it raved that All Good Goop was the only thing that helped just about every skin ailment. After giving this magical healing balm away for years, she decided to share it with the world.